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Executive
Summary
NW Designs and More is an established,
long term business in the Seattle area that is poised on the precipice
of launching a hugely successful line of sportswear and merchandise.
With over 20 years of business experience and designs that have
already proven to be marketable, there is no limit to what we can
accomplish.
Highlights
The current business owner, Don Herbert, began working as a partner
in 1995 in Chameleon Graphics. When his partner decided to leave
the industry, Don took over and renamed the business Northwest Designs
and More. The business grew stagnant until 2014 when Don decided
to start selling some original designs on the Seattle waterfront.
Business has increased dramatically since that time. NW Designs
and More now has two sales representatives and has original designs
being sold in 35-40 stores in the Seattle area.
Objectives
Our primary objective is to become the premier screen print business
for the Seattle area. We plan to do this first by increasing our
presence with established designs on the Seattle waterfront as well
as in local and national chain stores in Seattle and the surrounding
areas. Another long term objective is to have our designs licensed
through the sports teams in the Seattle area and become a vendor
in their merchandising strategy.
Keys to Success
Our keys to success are:
A strong, recognizable brand
Creative, unique designs that become almost instantly popular with
our target audience
Strong business acumen
Established contacts in the Seattle area
A passion for the industry and a desire to succeed
Description of Business
NW Designs and More is a screen printing and graphics firm. Due
to our creative designs and passion for the sports franchises in
the Seattle area, we are branching out and forming our own line
of sportswear and sports merchandise, all bearing our original,
innovative designs.
Company Ownership/Legal Entity
NW Designs and More is an LLC with Don Herbert as CEO. We are a
long term, existing business that is currently expanding into the
sportswear design industry.
Location
Because of the unique nature of our business, NW Designs and More
does not have a need for a separate store front location. Our designs
and merchandise are sold online and in retail stores. Our print
and design facility is located in Des Moines, WA.
Products
Our products include t-shirts and other merchandise with original
graphic designs and logos. Including the Seattle Bird sportswear
line as well as Hawks and Dawgs designs.
Marketing
Market Analysis
Our target market are fans of the sports franchises in the Seattle
area. This includes potential buyers across all demographics and
the unique target market of multi-generational families.
Advertising
and Promotion
Our advertising plan is centered around becoming a licensed vendor
for the Seattle area sports franchises. This would allow for advertising
and promotion using the franchise name and market base at sporting
events, in local retailers and on local radio and television media.
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