Effective employer branding: Best Western increases attractiveness as an employer by planting trees
Score points as an employer with tree planting
Sustainable commitment can be so simple.
- For every application received, a tree is planted with Click A Tree
- Sustainable commitment strengthens the employer brand
- The Best Western corporate forest is created in a very uncomplicated way
Planting trees, winning talent
The sustainable commitment of employers is becoming increasingly important for both employees and applicants.
The hotel group BWH Hotels has incorporated sustainability into its application process: In cooperation with Click A Tree, a tree is planted in Ghana for every application received. In this way, the company is working with its applicants to promote greater sustainability and strengthen its employer brand.
Why trees? The reforestation in Ghana will create full-time jobs and achieve 11 other positive things.
Comment
by Sophie von Seydlitz, Senior Manager HR Services, BWH Central Europe “We are delighted that we were able to integrate sustainability into our application process. With Click A Tree, implementation is completely straightforward.”